PROJECT: BRANDING, WEBSITE, PRINT DESIGN
INDUSTRY: STEELWORK & CONSTRUCTION
BUILDING A BETTER BRAND
Having been established for a few years, the business was going through a rapid growth phase. The logo that had been used before was (and I quote) “taken off a Google search” and far from fit for purpose. As for extended brand guidelines – nothing!
It was time for a complete overhaul of the brand, getting in touch with the major multi-million pound projects inthe pipeline while retaining some familiarity to longstanding clienele.
The company also lacked an effective web presence, so I teamed up with their SEO partners to develop a site that would work to build their reputation.
A firm Foundation
With new brand guidelines in place, it was easy to extend the new look into the new factory premises. Clients were greeted by sleek cut-out steel signage in offices replete with the new company colours. Details were added to customer-facing staff officewear, and of course the obligatory coffee mug.