SAMBROOK

Getting the right fit

Starting up a new high street store is one thing. Combining contemporary fashion with traditional tailoring is another. My client came to me with the same thing most start-ups do – a name, a business plan, and a scribbled logo idea on the back of an envelope.

To succeed in the high stakes world of the high street demands finesse in design, coupled with a service experience to rival and outperform the big names. We worked together to create a brand experience that felt as continuously smart as the clothing on offer, as bespoke as the garments tailor-made in the store, and with the same attention to detail in design as the client takes in their clothing.

The brand identity I created centred on a neolithic cave painting the client had discovered in Europe many years before, infused with natural tones derived from the local area.

Tailor made design

The store was to launch with a selection of curated clothing options from small designers, as well as offering an in-house tailoring and alterations service. The expansion plan for the business was to include handmade accessories such as ties and hats, so I designed the brand for use on packaging as well as shopfront paraphernalia.